Privacy Policy

PRIVACY POLICY

Last updated: May 27, 2026

This Privacy Policy describes how PawReset Labs ("we," "us," or "our") collects, uses, and shares personal information when you visit, use, or make a purchase from pawresetlabs.com (the "Site"). By using our Site, you agree to the practices described in this policy.

INFORMATION WE COLLECT

When you visit our Site, place an order, or sign up for our emails, we collect certain personal information. This includes:

Information You Provide Directly:
- Name
- Email address
- Shipping and billing address
- Phone number
- Payment information (processed securely through our payment provider — we do not store full payment card details)
- Any other information you choose to share (e.g., when contacting customer support or leaving a review)

Information We Collect Automatically:
- IP address
- Browser type and version
- Device type and operating system
- Pages viewed and time spent on the Site
- Referring website
- Cookies and similar tracking technologies (see "Cookies" section below)

Information from Third Parties:
- We may receive information from advertising platforms (such as Meta/Facebook, Google) and analytics providers about how you found our Site or interacted with our ads.

HOW WE USE YOUR INFORMATION

We use the information we collect to:

- Process and fulfill your orders, including shipping and customer support
- Communicate with you about your order, account, or subscription
- Send you marketing emails (only if you've opted in — you can unsubscribe anytime)
- Improve our Site, products, and customer experience
- Detect and prevent fraud, abuse, or illegal activity
- Comply with legal obligations
- Display relevant advertising on third-party platforms (e.g., Meta, Google)

SHARING YOUR INFORMATION

We do not sell your personal information. We share your information only with trusted third parties that help us operate our business:

- Shopify (e-commerce platform that powers our store)
- ReCharge (subscription billing and management)
- Payment processors (e.g., Shopify Payments, PayPal)
- Shipping carriers (e.g., USPS, UPS, FedEx) to deliver your orders
- Email service providers (e.g., Klaviyo, Mailchimp) to send transactional and marketing emails
- Analytics providers (e.g., Google Analytics, Meta Pixel) to understand how customers use our Site
- Advertising platforms (e.g., Meta, Google) to show relevant ads
- Legal authorities, when required by law or to protect our rights

All third-party partners are contractually obligated to handle your data securely and use it only for the purposes we specify.

COOKIES AND TRACKING

We use cookies and similar technologies to:

- Keep your shopping cart active during your visit
- Remember your preferences
- Analyze Site usage and improve performance
- Personalize ads on third-party platforms

You can control cookies through your browser settings. Disabling cookies may affect Site functionality.

We also use the Meta Pixel and similar tools to measure ad performance and show relevant ads. You can manage ad preferences directly with the relevant platforms (e.g., Meta Ad Preferences, Google Ad Settings).

YOUR RIGHTS

Depending on where you live, you may have the following rights regarding your personal information:

- Right to access the personal information we hold about you
- Right to correct inaccurate or incomplete information
- Right to request deletion of your personal information
- Right to opt out of marketing emails (use the unsubscribe link in any email)
- Right to opt out of certain data sharing (e.g., for targeted advertising)
- Right to data portability
- Right to file a complaint with a data protection authority

To exercise any of these rights, contact us at support@pawresetlabs.com. We'll respond within 30 days.

CALIFORNIA RESIDENTS (CCPA)

If you're a California resident, you have additional rights under the California Consumer Privacy Act (CCPA), including:

- The right to know what personal information we collect about you
- The right to request deletion of your personal information
- The right to opt out of the "sale" or "sharing" of personal information (note: we do not sell personal information)
- The right to non-discrimination for exercising your privacy rights

To exercise your CCPA rights, email support@pawresetlabs.com.

EUROPEAN RESIDENTS (GDPR)

If you're located in the European Economic Area (EEA), UK, or Switzerland, your personal information will be processed by us as the data controller. The legal bases we rely on include:

- Performance of a contract (e.g., processing your order)
- Legitimate business interests (e.g., fraud prevention, improving our Site)
- Your consent (e.g., marketing emails, certain cookies)
- Compliance with legal obligations

You have rights under the General Data Protection Regulation (GDPR) similar to those listed above. To exercise them, contact support@pawresetlabs.com.

DATA RETENTION

We retain your personal information for as long as needed to:

- Fulfill your orders and provide customer support
- Comply with legal, tax, and accounting obligations (typically up to 7 years)
- Resolve disputes and enforce our agreements

When your information is no longer needed, we securely delete or anonymize it.

DATA SECURITY

We take reasonable steps to protect your personal information through encryption, secure servers, and access controls. However, no method of transmission over the internet is 100% secure, so we cannot guarantee absolute security.

CHILDREN'S PRIVACY

Our Site is not intended for children under 13 (or under 16 in the EEA). We do not knowingly collect personal information from children. If you believe we've collected information from a child, please contact us and we'll delete it.

THIRD-PARTY LINKS

Our Site may contain links to third-party websites. We are not responsible for the privacy practices of those sites. We encourage you to read their privacy policies before providing any personal information.

CHANGES TO THIS POLICY

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated "Last updated" date. We encourage you to review this policy periodically.

If we make material changes, we'll notify you by email or through a prominent notice on our Site before the changes take effect.

CONTACT US

If you have questions about this Privacy Policy or our data practices, please contact us:

Email: support@pawresetlabs.com
Website: pawresetlabs.com

We typically respond within 24 hours, Monday–Friday.